PriceCal · Print Commerce System

The Online Print Shop That Sells
While You Sleep.

Making print commerce accessible to every shop — big or small.
Your store quotes, sells, and collects payment — automatically. Powered by our Proprietary Pricing Engine.
WA
ML
RC
+
★★★★★
300+ print shops across 15 countries
The Real Problem
Every print job starts with a quote.
And confirmation? It may not come.....
1
Enquiry Comes In
~$3
2
Calculation
~$12
3
Follow Up & Negotiate
$8+
Cost before printing
Quote requests waiting
9 unread
JT
James Tan
Quote — A5 flyers, 500 qty, gloss, 3 days
8:12am
Read
ML
Mary Lim
Urgent — 16pp booklets, saddle-stitch, 250 qty
8:24am
Reading now…
RC
Ravi Chandra
1000 biz cards, 400gsm, spot UV front
8:31am
Waiting
SP
Sarah Park
Roll-up banner 850×2000mm, canvas, next day
8:39am
Waiting
KW
Kevin Wong
5000 stickers, 50mm round, gloss lam, kiss-cut
8:44am
Waiting
+ 4 more waiting since yesterday
✓ Mary Lim — Urgent booklets ASAP
Booklet ≠ flyer. Pages change sheet count. Sheet count changes plate cost. Binding adds another layer. You can't reuse yesterday's formula. Every single job — zero to start.
What happens after you send the quote
Quote sent via email / WhatsApp
Typed up manually. Formatted. Sent. Now you wait.
9:02am
+$2
No reply. You follow up.
"Hi, just checking if you received my quote…"
Next day
+$2
Customer replies: "Can you do cheaper?"
Back to the spreadsheet. Recalculate. Revise. Resend.
2 days later
+$4
Still not confirmed. This is just 1 of 9 quotes today.
The other 8 are still waiting for your manual calculation.
???
$8+
Cost before printing — per unconfirmed quote
Every quote costs you at least $10 before it closes.
There's no invoice for that. It just disappears.
$23+
per quote, before printing starts
But can you not reply?
Making It Worse

And Your Customers?
They Expect More Than Ever.

While you're drowning in manual quotes, your customers have moved on. They now expect to buy print the same way they buy everything else — online, instantly, without calling anyone.
Browse your full catalogue
All products, all options, any time — without calling you first.
Configure their own specs
Size, material, quantity, finishing — chosen by them, not dictated by you.
See the price instantly
No waiting. No WhatsApp. No "I'll get back to you."
Pay and place the order
Right now. Online. The same way they order everything else.
No Pricing Means No Sale.
Why It's So Hard

Pricing is the bottleneck.
No marketplace platform can handle it.

Shopify, WooCommerce, every general eCommerce platform — none of them understand print. A banner is priced by area. A booklet by page count. A box by its flat dimensions. Print pricing isn't a number — it's a formula. And every product has a different one.
So printers try to build their own system
Custom development costs $30k–$150k
Takes 6–18 months to build
70% of builds fail on time or budget
Yours to maintain, patch, and host forever

$50,000+ before a single customer sees it

Custom print software costs $30,000–$150,000 and takes 6–18 months. Before you write a line of product copy.
01

Developers who don't speak print

You'll spend more time teaching them bleed, imposition, and plate costs than they'll spend actually building.
02

Servers. Bugs. Security. Forever.

Once built, it never stops. Hosting, patches, maintenance — your team owns it all, every single day after launch.
03

12 months building. Competitors already selling.

While you're in development, other shops are taking orders online and stealing your market share.
04
The Solution

Finally. The solution every
print shop has been waiting for.

Built by a printer, for printers. No developers. No technical skills. No months of waiting. No massive upfront cost. PriceCal gives you a fully working online print store — with instant, accurate pricing — that you can launch today.
🖨️
Built by a Printer
Every formula mirrors how a printer actually thinks
🙌
No Tech Skills Needed
If you can use a smartphone, you can set up PriceCal
Start Today
Go live the same day you subscribe — hours, not months
From $2.74 / Day
Less than a coffee. Your store open 24/7, 365 days
Part 1 of The Print Commerce System

Printalogue Is Your Online Print Storefront

Accessible through your own domain. Customers browse your products, configure their specs, get an instant price, and pay — all without contacting you. No phone calls. No WhatsApp. No waiting.
Powered by the Pricing Engine — zero manual work
7
Proprietary Pricing Engines
24/7
Your store sells for you
No calls Customers self-quote online
No waiting Instant price, instant checkout
No chasing Payment collected upfront
Customer Journey

Anytime. Anywhere. Without Calling You.

This is what your customer experiences — from browsing to paying — entirely on their own.
1
🔍
Browse
Browse Products
Full catalogue, always available. 28 products. No phone call needed to see what you offer.
2
⚙️
Configure
Configure Specs
Material, size, colour, finish, quantity — chosen entirely by the customer at their own pace.
3
💰
Instant Price
See Price Instantly
Price appears as they configure. No waiting. No "I'll get back to you." Exact price, right now.
4
Pay & Order
Pay & Confirm
Payment upfront. Order confirmed. Money in your account before a machine ever starts.
Traditionally, quoting a customer costs you time and money. With Printalogue —
You only appear when the payment arrives.
Why It's So Hard

Two Parts. One Complete System.

The Store handles everything your customer sees. The Brain handles every calculation behind the scenes. Together, they run your print business 24/7.
🏪
Part 1

Printalogue — The Store

Your branded online print storefront. Customers browse your catalogue, configure their specs, get an instant price, and pay — all without contacting you. It's live 24/7 on your own domain.
Explore Printalogue →
Connected in real time
🧠
Part 2

Pricing Engine — The Brain

Every time a customer selects a size, material, or quantity — the Pricing Engine fires instantly. It applies the exact formula for that product type and returns the correct price in milliseconds. No human involved.
Explore the Engine →
Your store is live 24/7
Quotes → Orders → Payment. Automatic.
Get started →
Proprietary Pricing Engine

A Pricing Engine Designed By A Printer, For Printers.

Built by Welson Ang — 20+ years on the print floor — so every formula mirrors exactly how a printer thinks.
Every print job is different. A banner is priced by area. A booklet by page count. A box by its dimensions. A t-shirt by print locations. No two jobs are ever the same — and no generic platform understands that.
The outcome is instant, accurate pricing — for any product, any spec, any quantity. No back-and-forth. No guesswork. No expensive custom development. Just the right price, every time.
8 Proprietary SC Tools

One Engine. Every Print Product.

Every SmartCal (SC) Tool was built for one reason — so no print product ever goes unpriced.
Whatever your customer orders, the right formula is already waiting.
SC-Area
Wide-format prints priced by area.
Prices by total print area — width × height. Handles perimeter finishing like eyelets, hemming, and pole pockets automatically. Ideal for banners, signage, standees, and large-format displays.
SC-Basic
Single items, straightforward pricing.
The simplest tool in the engine. For standalone products priced by unit with no complex variables. Perfect for foam boards, canvas prints, and mounted displays.
SC-Booklet
Multi-page products, precise page pricing.
Calculates sheet count from page count. Handles cover and inner stock separately, binding method, and finishing add-ons like lamination and spot UV.
SC-Box
Box blanks priced by open flat size.
Calculates based on the open flat size of the box blank. Prices material usage and print cost like a loose sheet. Fast and simple for standard packaging boxes.
SC-Item
Apparel and merchandise with variants.
For products with size and colour variants. Handles flexible quantities across all combinations automatically. Perfect for t-shirts, tote bags, caps, and corporate merchandise.
SC-Sheet
Sheet-fed products with imposition logic.
Calculates imposition, plate costs, and makeready charges. Accurately prices business cards, flyers, stickers, and labels based on sheet size and quantity.
Elite Plan
SC-Packaging
Structural packaging with live 3D preview.
Handles structural packaging pricing via Pacdora integration. Customers see a live 3D mockup while the price calculates in real time. Ideal for mailer boxes, folding cartons, and sleeve packaging.
CSV Upload
Bulk pricing tables, instantly selectable.
Upload your existing Excel price table and PriceCal reads the structure — rows, columns, variables — and converts it into a selectable pricing calculator. Your pricing logic stays exactly as you built it.
Pricing Plans

Scalable Plans for Every Stage

Every plan includes Printalogue and our Proprietary Pricing Engine. You only pay more when you need more.
☕ For less than the price of a coffee a day — your print shop is open 24/7. That's just $2.74/day.
START HERE

PriceCal Lite

$999 /year
$99/mo · 2 months free
✦ Start Here
Printalogue
  • Sub/custom domain + hosting
  • Mobile + Desktop storefront
  • 150 products
  • 100MB storage
  • WhatsApp notification
    6 communication channels:
    WhatsApp, Zalo, Messenger, Telegram, Email, Viber
  • Reviews, Likes & Social Sharing
  • Location map, SEO, custom meta
  • Custom email & WhatsApp sender
  • Google Analytics
Pricing Engine
  • 6 SmartCal calculators:
    SC-Area, Basic, Box, Booklet, Item, Sheet
  • CSV Import
  • Nested Calculation
  • Bulk Discount & Profit Margin
PAYMENT
  • Offline payment collection
  • Stripe & HitPay
Support
  • Live chat support
  • Online tutorials
  • 1 x Onboarding by PriceCal team

PriceCal Pro

$1,999 /year
For the shop ready to scale
Everything in Lite, plus:
PRINTALOGUE
  • 150 300 products
  • 150 250MB storage
ECOMCART
  • Native eComCart system
  • Invoicing — email & PDF
  • Order & user management
  • Order export + reports
  • Order notifications — email & WhatsApp
  • Delivery options
  • 2,000 invoices/mo
SUPPORT
  • 1 2 x Onboarding by PriceCal team

PriceCal Elite

POA /year
For high-volume factories
Everything in Pro, plus:
PRINTALOGUE
  • 300 500 products
  • 250 500MB storage
  • Remove PriceCal branding
  • Customise colour scheme
  • WordPress integration
PRICING ENGINE
  • SC-Packaging + Pacdora Design Studio
SUPPORT
  • 2 3 x Onboarding by PriceCal team
Not sure which plan? Book a free demo

Printalogue
  • Sub/custom domain + hosting
  • Mobile + Desktop storefront
  • 150 products
  • 100MB storage
  • WhatsApp notification
    6 communication channels:
    WhatsApp, Zalo, Messenger, Telegram, Email, Viber
  • Reviews, Likes & Social Sharing
  • Location map, SEO, custom meta
  • Custom email & WhatsApp sender
  • Google Analytics
Pricing Engine
  • 6 SmartCal calculators:
    SC-Area, Basic, Box, Booklet, Item, Sheet
  • CSV Import
  • Nested Calculation
  • Bulk Discount & Profit Margin
PAYMENT
  • Offline payment collection
  • Stripe & HitPay
Support
  • Live chat support
  • Online tutorials
  • 1 x Onboarding by PriceCal team

Everything in Lite, plus:
PRINTALOGUE
  • 150 300 products
  • 150 250MB storage
ECOMCART
  • Native eComCart system
  • Invoicing — email & PDF
  • Order & user management
  • Order export + reports
  • Order notifications — email & WhatsApp
  • Delivery options
  • 2,000 invoices/mo
SUPPORT
  • 1 2 x Onboarding by PriceCal team

Everything in Pro, plus:
PRINTALOGUE
  • 300 500 products
  • 250 500MB storage
  • Remove PriceCal branding
  • Customise colour scheme
  • WordPress integration
PRICING ENGINE
  • SC-Packaging + Pacdora Design Studio
SUPPORT
  • 2 3 x Onboarding by PriceCal team
Not sure which plan? Book a free demo

Getting Started

Up and Running in 3 Simple Steps

No developers. No long setup. Just subscribe, configure, and start selling.
Step 1
Subscribe
Choose a plan — we recommend starting with Lite. No lock-in, upgrade anytime as your business grows. From just $99/mo. Go live within hours.
Step 2
Setup
Add your products, set your pricing rules, upload your logo. Our intuitive system guides you through everything step by step. No technical skills needed.
Step 3
Start Selling
Launch your Printalogue — the Print Commerce Store — and start taking paid orders 24/7 from day one. Your store never closes.
Day 1 Impact

From the moment you go live.

FAQ

Frequently Asked Questions

Everything you need to know before getting started.

PriceCal is a print commerce software platform built specifically for print businesses. It gives you a ready-made online store — called Printalogue — where customers can browse your products, configure their specs, get an instant price, and pay. All without calling you, WhatsApp-ing you, or waiting for a manual quote.

Printalogue is your online print store, powered by PriceCal. It runs in any browser via your own domain or PriceCal subdomain — no app download needed. Customers browse your full catalogue, choose their size, material, quantity, and finishing, see the price instantly, and place a paid order — all on their own. You only get involved when the payment arrives.

Shopify and WordPress are built for standard products with fixed prices. Print doesn't work that way. Every job is different — size, material, quantity, finishing all change the price. PriceCal's Pricing Engine was built specifically for print, using the exact logic a printer uses when costing a job. No generic platform can do that.

The Pricing Engine works for any print product that can be costed with a formula — area, sheet count, page count, dimensions, quantity, or variants. It cannot handle products where pricing requires human judgment, such as custom embroidery or bespoke hand finishing.

To see the full list of what's covered, visit the Pricing Engine section above.

All plans give your customers the full journey — browse, configure, price, and pay. The main difference is what happens after payment. Lite gives you a notification and order details — you still issue your own invoice. Pro adds eComCart, which automates invoicing, order management, delivery, and reports. Elite adds SC-Packaging with 3D mockup, white-label branding removal, and WordPress integration. Start with Lite, and upgrade when you're ready.

No. Printalogue is your website. It comes with hosting, a subdomain, and the option to connect your own custom domain. You don't need an existing website to get started.

Yes. Customers configure their job, see the price instantly, and pay — all within Printalogue. On Lite, you receive a notification and order details, and issue your own invoice. On Pro and Elite, the entire order process including invoicing is automated through eComCart.

No. PriceCal is designed for print business owners, not developers. You add your products, set your pricing rules, upload your logo, and you're live. No coding, no servers, no IT team needed.

Yes. All plans are designed to grow with your business. Start with Lite, go live immediately, and upgrade to Pro or Elite whenever you're ready. Your products and pricing carry over — no rebuilding from scratch.

We do not offer a free trial, but you can try the live demo at pro.printmart.cc before subscribing. As PriceCal is a SaaS subscription, we do not offer refunds once a subscription is active. If you have concerns before subscribing, book a free demo with our team.

If you cancel or your payment fails, your Printalogue store will be deactivated immediately. All data will be permanently deleted after a 7-day grace period. To continue, simply renew your subscription within the 7 days.

We review our pricing periodically. If there is a price increase, all active subscribers at the time of the announcement will be offered their current price for one additional renewal year before the new pricing applies.

Customer Reviews

What Print Businesses Say
About Printalogue

★★★★★
5.0 Google Reviews
Write a Google Review

Recent Articles And Latest Blogs

Ready to Transform?

Your Print Shop. Open 24/7.
Quotes Instant. Payment Upfront.

Print businesses across 15+ countries are already using Printalogue — the Print Commerce Store by PriceCal — to sell smarter, earn more, and reclaim their time. Join them today.
Making print commerce accessible to every shop — big or small.
PriceCal builds software for print businesses. Printalogue — the Print Commerce Store — is our flagship product.
PriceCal Pte Ltd · Singapore
Innovation from Singapore, for printers worldwide
© 2026 PriceCal Pte Ltd · Singapore · Built for Printers Worldwide
Innovation from Singapore, for printers worldwide

API

SC-Sheet calculates printing costs by determining the number of large sheets required based on material, size, printing method, and quantity.

For example, if a customer orders 1,000 business cards (89mm x 54mm), SC-Sheet calculates how many fit on a standard sheet, the total sheets needed, and the printing cost. Additional finishing like lamination or diecut is factored in separately, ensuring precise pricing while optimizing material usage and profitability.

What products are best suited for API?

Click on the products below to see API in action!

SC-Sheet

SC-Sheet calculates printing costs by determining the number of large sheets required based on material, size, printing method, and quantity.

For example, if a customer orders 1,000 business cards (89mm x 54mm), SC-Sheet calculates how many fit on a standard sheet, the total sheets needed, and the printing cost. Additional finishing like lamination or diecut is factored in separately, ensuring precise pricing while optimizing material usage and profitability.

What products are best suited for SC-Sheet?

Click on the products below to see SC-Sheet in action!

CSV

CSV is the most flexible way to manage and price products with fixed options or variations that don’t require dynamic calculations. Ideal for products with pre-set combinations of attributes like size, material, finish, and quantity, CSV enables
printers to create custom pricing tables in Excel (CSV format). Once the table is computed, simply upload it into PriceCal, and our Price Calculator will convert it into a systematic selection, generating the price based on the chosen options.

For instance, when calculating the price for a roll-up standee, printers can set up variables like type (e.g., Standard, Deluxe), size (Small, Medium, Large), print method (Digital, Offset), and quantity (e.g., 1, 5, 10). These variables are then organized in a CSV file, and upon upload, the system will automatically generate the correct pricing based on the selected options.

What products are best suited for CSV?

Click on the products below to see CSV in action!

  • Banners (Size, Material, Print Method, Quantity)
  • Packaging Boxes (Type, Size, Printing Method, Finishing)
  • Signage (Material, Size, Print Method, Quantity)
  • Stationery (Size, Material, Print Method, Quantity)
  • Promotional Products (Type, Design, Print Location, Quantity)

SC-Packaging

SC-Packaging is designed to handle pricing for packaging products such as boxes and cartons by calculating costs based on material, size, and finishing components. Through our strategic partnership with Pacdora, printers gain access
to a wide variety of box models, including double tuck boxes, auto-lock boxes, mailer boxes, and more.

This tool works similarly to SC-Sheet by calculating the open size of the selected box model and using the input dimensions to determine material usage, printing costs, and additional finishing. Components like gluing, die-cutting, and assembly costs can be seamlessly factored into the pricing

For example, if a customer orders 2,000 auto-lock boxes measuring 200mm x 150mm x 100mm, SC-Packaging will generate the total material required based on the box’s flat layout, calculate the printing and die-cutting costs, and include any finishing or assembly charges.

Exciting Benefits from Our Pacdora Partnership

Thanks to this collaboration, printers can now:

✅ Retrieve dielines instantly upon customer order.

✅ Offer customers access to Pacdora’s design studio to create and edit packaging
artwork effortlessly.

What products are best suited for SC-Packaging?

Click on the products below to see SC-Packaging in action!

SC-Item

SC-Item is designed for pricing single-item print customization, making it ideal for products like apparel, drinkware, and promotional merchandise. Unlike other pricing tools, SC-Item allows for flexible order quantities across different variations, such as sizes, colors, and print locations.

For example, in t-shirt printing, customers can choose to print on the front, back, or sleeves and place an order with specific quantity breakdowns—20 Large, 10 Small, 15 Medium, etc. SC-Item calculates the cost based on the print locations, total quantity, and any additional customization options like embroidery, heat transfer, or DTF printing.

What products are best suited for SC-Item?

Click on the products below to see SC-Item in action!

SC-Booklet

SC-Booklet is designed to generate precise pricing for multi-page products like booklets, catalogs, and magazines by calculating the material cost, printing method, and binding requirements. It determines the number of sheets required to fulfill an order based on the total number of pages, paper type, and sheet size. Additionally, SC-Booklet supports various binding methods, including saddle stitching and perfect binding, ensuring flexibility in product customization.

For example, if a customer orders 500 copies of a 32-page booklet, SC-Booklet calculates the number of large sheets needed based on the imposition layout. If the inner pages are printed on 150gsm matte paper and the cover on 300gsm glossy
paper, it determines how many sheets of each material are required and factors in the printing and finishing costs accordingly. The system also accommodates add-ons like spot UV, lamination, and special finishes.

What products are best suited for SC-Booklet?

Click on the products below to see SC-Booklet in action!

  • Corporate brochures
  • Annual reports
  • Event programs
  • Product catalogs
  • Training manuals
  • Magazines
  • Cookbooks
  • Portfolios
  • School yearbooks
  • Art books

SC-Area

SC-Area calculates printing costs based on the total print area (sq ft). When a user enters the length and width of the final print, SC-Area determines the total printable area and generates the cost accordingly. It also factors in additional finishing based on the perimeter, making it ideal for products that require eyelets, frames, or poles.

For example, if a customer orders a banner measuring 10ft x 3ft, SC-Area will calculate the total print area (30 sq ft) and generate the cost. If finishing options like eyelets every 2ft or a poles are added, SC-Area factors in these costs based on the perimeter. This tool is perfect for large-format prints such as banners, buntings, billboards, and signage, ensuring accurate pricing and seamless cost calculation.

What products are best suited for SC-Area?

Click on the products below to see SC-Area in action!

  • Magnetic signs
  • Metal / Aluminum signs
  • Die-cut stickers (large format)
  • PVC boards (Forex board prints)
  • Corflute / Corrugated plastic signs
  • Canvas prints
  • Tension fabric displays
  • Construction site signage
  • Directional & wayfinding signs
  • Table covers & table runners
  • Street pole banners
  • Retail window clings
  • Estate agent boards
  • Event standees & cutouts
  • Door signs & nameplates

PriceCal bags Best eCommerce Fulfilment Award 2023

PriceCal, conceptualized and brought to life by Welson and his dynamic team, emerged from a vision to revolutionize the print industry's approach to online sales....